The creative spring and summer trends concept of realization of the next fashion-shooting offered Opening Ceremony brand. Shooting received the name Crash. Breaking stereotypes, the creative team represented by group of stylists and photographers suggested to photograph models the sleeping. Judging by result, the concept suggested to look on tired of long hours of shopping of young people. Shootings took place in studio, and the big minimalist bed became a scene of action obviously.
For shooting clothes and accessories from the last spring and summer collection of a brand were used. Trend images turned out very convenient — свитшоты, soft trousers and footwear on флэтформе — successful images for any youth party.